Deepfake Awareness: The AI Threat You Can't Always See
How Generative Adversarial Networks are being weaponised by cybercriminals, why regulators are scrambling to catch up, and what individuals and organisations can do to protect themselves.
Nearly 1.9 million phishing attacks in a single year, $4.5M average breach recovery cost, and seniors losing $3.4B. The data on phishing in 2024 is staggering. Here's what organisations must do.

Marco Cavani
Cybersecurity Analyst
Phishing continues to be one of the most insidious and widespread forms of cybercrime. Despite significant efforts to combat it, phishing attacks have only increased over time. Recent data shows a continued rise in phishing activity, underscoring its role as a gateway crime to more damaging cyberattacks.
In 2023, the world saw an increase of 47,560 phishing attacks over the previous year. While this is the smallest increase since monitoring began in May 2020, the sheer scale is staggering: 1,897,952 phishing attacks reported between May 2023 and April 2024 (Aaron et al., 2024).
More than 90% of all cyberattacks begin with phishing, making it the gateway to larger, more damaging attacks such as data breaches and financial fraud (CISA, n.d.).
The cost of phishing attacks is enormous:
The elderly are increasingly targeted due to limited online security knowledge, which is a growing public concern.
Despite growing security measures, phishing remains highly effective:
Phishing attacks target human behaviour and psychological weaknesses, often bypassing traditional technical security measures.
The data is clear: this problem is only growing, and its impact is far-reaching. Phishers are becoming more sophisticated, and the cost of recovery continues to rise.
To protect themselves, businesses and individuals must:

Written by
Marco Cavani
Cybersecurity analyst and IT governance professional. Author of digital reports on threat intelligence, critical infrastructure security, and IT audit frameworks.
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